We like this early (2014) Slack commercial because it does a good job of blending relatable humor with compelling product features in the workplace. Using a tongue-in-cheek doc-style approach, they grab the viewer’s attention with something that feels approachable and not overly serious, dramatic, or “advertise-y”. Once they establish the “real world” feeling of the story, they weave in the product features in a way that feels genuine and not like you’re being sold to. Humor becomes the gateway for the product to shine.
I think this would be a big advantage of Concept 1.
